Driving traffic to your blog is one of the things you can’t afford to overlook if you want to become a successful blogger. In order to achieve this, it is best to write SEO friendly content to make all your blog posts search engine friendly.
Write SEO Friendly Content
In the long run, only the search engine can help you get traffic to your oldest posts. Your oldest posts will continue to get traffic from search engine only if they are perfectly written SEO friendly content.
If you are just starting out as a beginner or you are already into blogging, SEO optimization is something you don’t want to ignore if you don’t want to lose lots of traffic and possible conversions.
In this post, I will share some important tips for writing SEO friendly content that will help you rank better in search engines.
You can start implementing these tips when writing your next article or better still when editing your old posts in order to make them search engines optimized.
Search engines recognize every post as a different web page. If you want your posts to be recognized and rank high by search engines, then you must focus on how to write SEO Friendly Content by optimizing every post with specific keywords.
This practice helps search engines to easily identify what your article is about and your article will be ranked for this particular keyword(s).
There are several things to take into consideration when writing an SEO friendly content and in this post, I will be sharing with you my SEO checklist for writing a good piece of content.
I follow this checklist every time I write an article in order to make sure my articles are SEO friendly and I suggest you should consider doing the same in case you are not doing it already.
Note: keyword research is very important when writing SEO friendly content, but in this article, I won’t be covering how to make keyword research because it requires a different article of its own which I will be posting soon.
Tips for Writing Best Content
Post title and Meta title:
You probably wondering what is post title and Meta title and what is the difference between them
Post Title is how your readers will see the post
Meta Title is what search engines will see and show in the search results
The post title is an important part of an article because it is what your readers see before they go ahead to read the post.
If your post title is not appealing and attention-grabbing, nobody might click to read the full article (and am sure we don’t want that to happen).
Always make your post title attractive and attention-grabbing (so that people will be forced to click on it to read the full article). You should try to keep your post titles less than 66 characters.
If you have not specified a meta title in your SEO settings, then by default your post title will be treated as the meta title. It is always important to have your keywords in your meta title.
Post meta description:
A meta description is that short text you see under a meta title each time you make a search on search engines, describing what the article is about.
Meta description plays a very important role in search engine ranking, the more seductive your meta description is the more possibility you have for people to read the full article.
Most of the SEO plugins like Yoast SEO allow you to add a meta description to your blog post. Your meta description tells your readers what your article is about and why they should take their time to read the full article. Consider meta description as a sales copy of your blog post.
If you have not been adding a meta description to your blog posts, its time you start doing so and add meta descriptions to your old posts (don’t forget to make your meta description very seductive).
Every blog post is treated as a different webpage from a search engine perspective so that you can rank every post for certain keywords.
Your meta description should be 156 characters long and it is very important it contains the keywords you want to be ranked for (very important).
Apart from helping you rank better in search engines, SEO optimized meta description also increases your CTR. So, go ahead and start adding those seductive meta descriptions now.
Permalink and remove stop words:
When we write an article, we usually make use of too many stop words in our post title. For example, if our post title is “10 ways to write a successful blog post”, by default our post permalink will be: domainname.com/10-ways-to-write-a-professional-blogpost
“To” and “a” are the stop words in the above example. We usually make the mistake of publishing our post with these stop words still in the post permalink.
Of course, I have also a done same mistake many times 😉
But, you can eliminate these stop words by clicking on “edit” permalink and change the permalink to “write-professional-blog-post”.
These stop words are not good when trying to improve your ranks on search engines. If you want to optimize your article, you should consider removing these stop words from the post permalink before publishing. Once the post is published you should never change the permalink.
Image Alt Attribute:
It is always a good idea to add images to your article because it gives a professional look and helps you interact with your readers.
Many people make the mistake of uploading images with names like image005.jpg, and this does not help them in search engine ranking.
Search engines like Google can’t read images. Text is how Google recognizes and understands an image. To ensure that search engines can understand what your image is about, you must ensure you use proper image names.
Keep the name relevant to the image itself. For example, if the image is about the WordPress dashboard, instead of naming it image005.jpg, you should name it “WordPress dashboard”. That helps Google to understand what your image is about.
So, never forget to use keywords in your image alt text.
Interlinking and Anchor text:
Interlinking is a way of telling your readers about your other posts which they might be interested in.
Interlinking does not only reduces the bounce rate but also helps us get traffic to our old posts by linking back to our old posts whenever we write a new post and search engines will re-crawl the old posts.
You can take the help of any WordPress plugin for automatic internal linking. Use the anchor text technique whenever you do interlinking.
When you link to a blog post you see an option to add link and title. Fill out the post title or main keyword for the post you are linking to.
Use H1, H2, H3 Header tags for Headings:
It is important to use proper header tags for the heading and subheading of your blog posts. Any SEO optimized theme, by default, uses the H1 tag for the post title. You can use H2, H3 and so on for subheadings.
It is always a good idea to use proper heading tags for effective SEO, especially when the post is long. It is advisable to use your keywords in H1, H2, H3 tags.
It is important not to overuse your focused keywords in an article. A well-optimized SEO article should contain a keyword density between 0.5-2%.
I recommend you use a Yoast SEO plugin which will automatically calculate your keyword density for you.
Quick checklist for Writing SEO Optimized Articles:
- Perform keyword searches (finding your focused keyword you would like your article to be ranked for).
- Include your keywords in your post title for your readers and meta title for search engines (also include your keywords in H1, H2, H3).
- Use keywords in subheading
- Remove stop words from post permalink.
- Interlink within a post using anchor text (use keywords for anchor text).
- Give your image proper name (use keywords for image alt text).
- Post meta description (Optimize it for good CTR, also use your target keyword once).
- Leave the Post meta keyword blank (Google has already made it clear that they don’t consider meta keywords for search engine ranking).
- Add links to reliable sources within the blog post.
- The recommended keyword density is between 0.5-2% (It should not exceed 2.5%).
That’s all about how to write SEO Friendly Content content. Thanks for reading, I hope you find this post informative. Please share it with your friends so they can also benefit from it.