Before we get to know the pros and cons of choosing a digital marketing career, we must have a look at the evolution of marketing. If you belong to the 90s or 2000s, you will have many favorite TV advertisements. Well, few commercials of old times are inspiring and most of the ads will induce cringe thoughts.
However, the ultimate motto of such commercials was to influence people and motivate customers to buy it in the sales funnel.
Those days companies spend huge investments on ad commercials and marketing for their products. So, now you know that marketing highly depends on consumer trends, and here comes the need for digital marketing.
Topics Covered in This Post
What is digital marketing?
If you’re aspiring to become a digital marketer, it’s essential to know the concepts first before you kickstart a career in digital marketing.
Everyone knows how traditional marketing works, likewise in digital marketing, a brand has products or services. They strive to engage customers and try to create brand awareness in the market.
Since every company or brand focuses to engage customers using the internet and technology. There is a huge demand for different roles in marketing and companies always hire people with the right skill set for their needs.
Digital marketing is the most versatile and creative field. As a digital marketer, you have to know the basics of these fields:
- Video and audio production
- Mobile Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Interactive Technology (like AI)
- Social Media
- Email Marketing
- Content management and curation
- Marketing automation
- Web Design
- Web Development
- Copywriting and editing
- Business and marketing strategy
If you’re a fresher, don’t panic you don’t need training for all these skills, having knowledge in 2-3 skills is more than enough. But for getting higher positions, you can master more skills to set your career path ahead in the competition.
As a Career – Is it worth the effort?
Digital marketing is a field with a wide range of opportunities and you have a lot more choices to fit in any role.
If you’re able to learn all the digital marketing skill sets, then no one can stop you from getting hired as a digital marketing professional. However, digital marketing is a profitable career option for freshers.
Advantages of a digital marketing career:
1. Utilization of skills
In this modern era, businesses hire people with good soft skills. So if you’re already working but don’t get the desired income then make sure to gear up learning digital skills. Learning more skills can land you in the desired role with a handful of salary.
If you are career-focused and at the same time invest energy to learn many new skills, then surely you can ace a career in digital marketing and work in top companies.
2. Versatile field
In other professions, if you already have specialization in a certain field and want to shift your career path is not easy. However, in digital marketing, you can easily achieve your goal by enrolling in short-term courses.
One can become a digital marketer with one to two months of training and you don’t have to go through extensive training. You can learn new skills and build your existing knowledge relevant to your job easily.
3. Evolving industry
If a student is searching for a job, then he/she will look for job security too. Therefore, they choose a broad industry that always has available resources and doesn’t have an emergency shutdown.
If you’re too searching for an evolving industry, then Digital marketing is your cup of tea as it’s always growing exponentially. If you are excited to learn new things daily and always have a passion to improve yourself, choose digital marketing.
Since digital marketing is a broad field, you have several roles to build a career in this industry. This creative marketing field will not only assure a secured job, but it will also help you to shape up the skills needed for the digital marketing industry.
Digital marketing jobs are in huge demand and students have more opportunities to excel and get a lucrative salary. The best part of making a digital marketing career is that you don’t have to work in an office all the time.
You can even work as a freelancer or remotely. If you are an eligible candidate with the right skill set and experience, then you can surely get good remuneration in this field.
In India, the salary for different roles varies differently in each company. However, the average salary of chief roles in the digital marketing field as follows,
|Role||Salary in Rupees|
|Digital Marketing Manager||4 lakhs to 10 lakhs|
|SEO Manager||3 lakhs to 7 lakhs|
|SEM/PPC expert||3 lakhs to 5 lakhs|
|Web developer/designer||3 lakhs to 6 lakhs|
|Social Media Manager||3.5 lakhs to 7 lakhs|
|Content Writer||2.5 lakhs to 5 lakh|
Digital marketing is an evolving and creative field. There are many technical professional fields available, but digital marketing gives every possible opportunity for creative professionals. You can get jobs in writing, designing, and visual and audio production.
You also get the opportunity to develop marketing strategies, problems solving skills, and know-how to engage audiences with creative solutions.
As we discussed earlier, digital marketing is a field where we have to constantly learn new skills to stay ahead in rank.
Moreover, the best part about digital marketing is that you get to work in your comfort zone and have training at your own pace.
There are a lot more online courses available, you can enroll in it for better understanding or you can manage and practice in your own blogs.
Learning all these skills will not burn your pockets, you can easily update your skills and in the end, you will have an amazing portfolio. This portfolio is an added advantage for you to exhibit your potential to the recruiter.
7. Working in a diverse environment
For any profession, building networks is really helpful for growth. Likewise in the digital marketing field, you get a chance to meet with too many professionals and this helps to build your creative skills too.
Here you will learn many new skills from people and this helps you to set a strong pathway to achieve your goal. All these factors will enrich your portfolio and help you to get hired in a top position.
A career in digital marketing is creative and lucrative at the same time, just learn the right skillset.
Always aim high and keep your learning spirit lively. If you’re interested to kickstart a career in digital marketing, then make sure you are open to learning new things and always keep improving your skills.
Never stop learning, cheers!
Sajitha Bhanu is a skilled Content Writer at ZuanEducation. She holds her Master’s in English literature and has a keen interest in discovering new ways to reach more clients through her Content. She also has expertise in thesis writing and a zealous Self-published author of fictional books.