How to do Keyword Research in the right way? If you are for searching for this question, then you have come to the right spot. Lets Start,
Topics Covered in This Post
- How to do Keyword Research
- What is Keyword Research?
- Why it is so Important?
- Best Keyword Research Techniques
- 1.Study your Blog Niche
- 2. Define your Goals
- 3. Find out ‘SEED’ Keywords and Create Main Categories of your Niche
- 4. Make a list of Relevant Sub-Categories
- 5. Study the Search Intent and Find Long Tail Keywords
- 6. Study your Competitors
- 7. Use right Keyword Research Tools
- 8. Analyze and Choose Right Keywords
- 9. Group keywords to Create the Best Content
- Final Words
How to do Keyword Research
Keyword Research plays the most crucial part of your SEO Strategy. The more you understand about your target market, the best output you will get from your keyword research.
So, before you start writing any type of content on your site, you should have high volume and low competition keywords of your target niche (particular topic, that your blog/business is all about).
Here, I have explained the best keyword research techniques in an easy manner for you with the step by step instructions. Also given a few best resources links, that will help you in doing the best keyword research.
Let’s start with Important basics of Keyword Research,
What is Keyword Research?
It is the process of finding valuable keywords that are frequently entered by your target audience while they searching for specific information on Search Engines like Google or Bing, etc. Simply understanding your target customer needs and see how best you can help than your competitors.
Once you got the right keywords, use them in creating the best content for your site according to SEO (Search Engine Optimization) and Other marketing strategies.
Also, Keyword Research gives you the best blog post ideas and the other important keywords you must use along with your seed keyword.
Why it is so Important?
Along with the best keywords, Keyword research also provides you the valuable data that helps you in creating proper content marketing strategies for your site/business.
Such as keyword difficulty, its volume, probability of converting leads to customers, and etc.
You know, more than 90% of website owners create content without doing proper keyword research, which means soon they going to end up with no traffic and no profit.
So, if you do the proper keyword research, you will get the best attention from your target audience that leads to winning over your competitors very soon.
Best Keyword Research Techniques
You can do Keyword Research either manually or using keyword research tools like SEMRUSH, AHREFS, GKP, UberSuggest, etc. If you ask me, my suggestion is to Combine the knowledge you have on your target niche and the keyword tool to generate more best ideas.
Below, I have explained each stage in detail to perform the best keyword research. Just follow it and find the best keywords for your site.
1.Study your Blog Niche
By this time, you already got your niche to work on. Now it’s time to do in-depth research on your niche. Because it gives you more ideas, knowledge, and helps you in discovering some new golden keywords as well.
You can start this by browsing deep into your particular niche forums, Wikipedia pages, Q&A sites like QUORA, social media networks, etc. To understand more, communicate with your already existing audience, and ask them different useful questions and their feedback on various products and services belongs to your niche.
2. Define your Goals
As you might know, one must define their goals before starting any task or project. The same will be applicable here as well, you must question yourself to define goals for your site. Because this will help you in creating the right SEO strategy that gives you the best results you desire in time.
Your questions must be like
- who are you?
- what your website/business is all about?
- how unique it is?
- what you are going to offer, and
- what are you are expecting in return? and etc.
3. Find out ‘SEED’ Keywords and Create Main Categories of your Niche
Seed keywords are the main or root keywords that are the shortest possible words and are most relevant to your business. keyword research process Starts with these seed keywords. A list of seed or focus keywords define your blog/business niche and help you in identifying your competitors.
If you don’t know how to find seed keywords of your niche, just do one thing. Describe your offerings either it could be your product, service, or content in simple terms and brainstorm how your target audience might search for it on search engines like google.
For example, if you already own a business such as an online gadget store or you want to start such a store. Then your seed keywords might be,
- Digital Camera
- Drones, and etc.
Just enter this kind of seed keywords into any keyword tool, and it will give you a huge number of keyword ideas. Extract the list and examine it carefully, also remember you don’t need an exhaustive list of synonyms/semantic keywords.
List of out few main categories based on your seed keywords list, and broke them into different subcategories or subtopics. These keywords must be closely related to your niche topics, and also to the terms that are searched by your target audience frequently on Google.
4. Make a list of Relevant Sub-Categories
As mentioned above Make a list of subcategories or subtopics of your niche. Then fill them with relevant topic keywords for which you want to rank for. If you consider the above example here, your subcategories could be like below,
- Latest Apple iPhone
- Best Gaming Laptops
- Drones with High-End Camera
- Best Digital Cameras for Youtubers, and etc
Likewise prepare a list of subcategories that are best for your business and very much related to your buyer personas. Just think like your target audience, what do you search on google related to your business when you want to buy or looking for specific information?
You can narrow down the list by going in-depth in the process. Do this exercise and get as many sub-categories as you have and fill them with relevant keywords. Also, make sure your have trendy and buzz keywords that are belongs to your niche because these keywords help you to get decent traffic.
5. Study the Search Intent and Find Long Tail Keywords
Study Your target audience intention behind the keywords that they enter in search engines. Are they searching for specific information, or to buy a product, or looking for a service that can solve their problems, etc.
Search Intent is one of the crucial factors in ranking well on search engines. As you know keywords can have different meanings, that’s why finding intention behind a search is so important.
Unlike Seed/Focus Keywords, Long-tail keywords are more descriptive and are related to your niche’s subcategory topics.
Of course, search volume might be less for these keywords, but the conversion rate will be high compare to seed keywords.
Because these keywords are closely matched with your target customer’s intention while they search on Google, Bing, etc.
Matching your target audience’s search intent to long-tail keywords is far easier compared to seed keywords.
6. Study your Competitors
Make a list of your top competitors based on your keyword ideas, and study each of them individually. You can find the best keywords without putting major efforts through competitor research.
For example, let’s assume one of your competitor’s links is ranking top for Best Budget Smartphones 2020. The same link might be ranking for some other keywords that are closely related to the main keyword.
You need to get them and pick top keywords up to 25, along with the main keyword, and write an article in a detailed manner including all of them. Trust me, this practice gives you excellent results than you think.
7. Use right Keyword Research Tools
Once you have identified your goals, main & subcategories, and seed keywords, it’s time to use keyword research tools to further refine and collect all the best keywords you need.
You can use free tools like Google Keyword Planner, but it gives you approximated search volumes only. For better results, use a tool like AHREF, or SEMRUSH.
Actually, all the Keyword research tools work in the same way. They generate Keyword Ideas when you enter your seed keywords.
Use them effectively and narrow down the research process, then you will get the best results. You can use these tools in analyzing your competitors, and also the keywords you are already ranking for.
As mentioned above go for either SEMRUSH or AHREF. These tools give you a lot more ideas based on the exact match, & phrase match of your seed keywords and also minimize your efforts as well.
8. Analyze and Choose Right Keywords
Once you got your bunch of keywords, now it’s time to analyze them more in deep and finalize the keywords you actually required. But how you do it? Simple, go through the below checklist for each keyword, then you will get to know
- How relevant they are?
- What is the approximate Search volume that the keyword has? and its Traffic Potential.
- Is this keyword Trend is going good or not?
- What is the average no. of Clicks you can get if you rank on top?
- Check Keyword Difficulty – How much time it may take to rank on top, and who are the current ranking competitors, and how good they are.
- Is this buyer keyword or informational keyword? Usually, buyer keywords traffic has more good chances to convert leads into customers. For example,
Buyer Keyword – Smartphones under 15000 Rupees,
Informational Keyword – What are Top 10 Smartphones in 2020
- What is the current Cost Per Click (CPC) rate?
9. Group keywords to Create the Best Content
So, by this stage, you will have a list of refined keywords. Now before you start creating SEO-friendly content around them, you need to group similar keywords.
You can do this based on search intent, and its business value. If you have a huge semantic keywords list for one particular topic, then you can drop a few low-volume keywords.
For example, you can group below keywords into single topic “best laptops for gaming”
- gaming laptop configuration
- high-end gaming laptops
- best budget gaming laptops
So, plan and prepare content by grouping similar keywords into one single best article.
Follow all the above-mentioned top keyword research tips without a miss, soon you will start receiving good results that make you and your business happier for a long time.
Don’t make your keyword research process too complex, just follow the above steps which are more than enough. You just need a few keywords to start your digital journey, so just start and slowly you can become a boss you in keyword research.
That’s all about how to do keyword research guys, hope you like this post. If you have any suggestions please let me know by commenting below. Thanks for reading.